L'Oreal Paris Ever Pure Blonde

Neutralizes Brassiness. Anti-Fade. Iris Botanicals. Deeply Hydrates. EverPure Blonde shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use*. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. Pure respect for your hair.